Reflection on the book “The New Economics” by Dr. Deming

Dr. W. Edwards Deming is famous for his work, especially from the 1950s when Japanese industry invited him to help them build and refine the core components of post-WWII Japanese business. Many areas of the Japanese economy worked together, in collaboration rather than competition, and built holistic systems to manage their value streams. Toyota, the Toyota Production System (TPS), and “Lean” thinking were significantly influenced by Dr. Deming.

A circle with four quadrants, labeled "P" (for plan), "D" (for do), "C" (for check or study), "A" (for act or adjust)If you’ve been through any training that mentions process improvement, you have probably seen “the Deming Cycle,” or the “PDCA Cycle:” Plan, Do, Check, Act. (I prefer to say “Plan, Do, Check, Adjust” to be clearer on the last step, and Deming in this book says “Plan, Do, Study, Act”.)

Being a process improvement person, I wanted to read source text from Deming, and a few years ago tried to read The New Economics for Industry, Government, Education. At that time, I really didn’t get it. Deming’s writing style in this book is unusual: he is very casual, and covers a broad range of topics–some in extreme detail and some in broad strokes. This year I tried again, and the book really made sense to me! I don’t claim to be a Deming expert: all I’m saying is the ideas make much more sense to me this time.

There are ten chapters in the book:

  1. How Are We Doing?
  2. The Heavy Losses
  3. Introduction to a System
  4. A System of Profound Knowledge
  5. Leadership
  6. Management of People
  7. The Red Beads
  8. Shewhart and Control Charts
  9. The Funnel
  10. Some Lessons in Variation

Here are my primary take-aways:

Collaborate within a system

Deming uses the word “system” in a VERY BROAD way. All of higher education would probably be one system for him, including all the stakeholders in the system: high schools, universities, colleges, community colleges, the federal government (e.g. for financial aid and grants), state governments (e.g. for publicly-funded institutions), students, professors, staff, alumni, parents, &c.

Within a “system,” it’s better to collaborate rather than to compete. Competition benefits one party at the expense of the whole. For example, if you sell one kind of widget and another company sells a different type of widget, you could “cross-sell” your competitor’s widget to your clients. Collaboration opens up additional value to be captured. Along these lines, Deming (as far as I read him) does not have a problem with oligopolies and monopolies as long as they consult with consumers.

Although working with your traditional competitors might be a stretch for you, at least consider that competition within one organization is counter-productive. One department could could “lose” but that could be best for the overall organization. Deming’s example was a travel department: the travel department might “win” in that it finds the cheapest flights, but the whole organization loses because the salespeople are too tired from their red-eye flight to make a sale.

On this topic, I feel higher education is in a good place compared to the for-profit sector because we have a natural inclination to cooperate with other schools.

People want to do a good job, but extrinsic rewards discourage them from doing so

Deming believed that extrinsic rewards and systems–e.g. grades in school, performance reviews, merit-based bonuses–are flawed because

  1. they presume that one person’s performance can be distinguished from the system in which they operate, and
  2. they substitute extrinsic for intrinsic rewards.

To the first point: one area can appear to be performing superbly because something outside their control changed: customers have been given more money to spend, for example, or an upstream process changed. People are rewarded for their performance but it is difficult to extract what they were responsible for vs. the rest of the system.

To the second point: Deming believes that people have an innate drive to want to excel, and to do good work, and that work is rewarding in itself. I heard on the Lean Blog podcast that Deming would begin workshops asking why people were there–and then he would say he was there to learn, and to have fun. Extrinsic rewards (assessments, pay for performance/grades) create a relationship that sends the signal you should do good work because you will be recognized, rather than doing good work because you want to do good work.

Additionally, extrinsic rewards can discourage areas from cooperating. Merit raises/bonuses can paradoxically discourage high performers from helping coworkers do well enough to share (the limited pool of) bonus money.

Information is not knowledge and information does not predict the future

Deming uses the word “information” to mean data about the past/present. Information on its face does not say anything about the future. Two of my friends had a birthday yesterday, and one of my friends had a birthday today. That information doesn’t say anything about how many of my friends will have a birthday tomorrow.

Many people think that you can model information and it will predict the future. Generally speaking, this is not true. For example, at Fusion 2011 Daniel Burrus noted that if you modeled the number of Elvis impersonators over time in the 1960s and 1970s, by 2000 one out of every three people would have been an Elvis impersonator.

Deming uses the word “knowledge” to mean a predictive ability. Knowledge about birthdays might be that birthdays recur once a year: the best place to predict tomorrow’s birthdays based on historical evidence is to look at tomorrow a year ago.

You can gain knowledge in many ways. One way is that you can turn information into knowledge when the process generating that information is under statistical control.

Statistical control, common causes, special causes, and how to improve

A chart where the y-axis has lines at 15 minutes and 40 minutes. Many dots going down the X axis are between 15-40 and are labeled "likely common causes" and one dot above 40 is labeled "likely special cause".
Time to travel to work, day by day. Circled data points represent the time it took on a given day. Limits at 15 minutes and 40 minutes indicate the expected variation for this process.

Statistical control for a process means that the upper and lower limits for the process are well known: for example, you can calculate your upper and lower limits for your daily drive into work to learn that a “regular” drive into work takes between 15 minutes and 40 minutes.

Once those boundaries are in place, expect variation within the upper and lower limits! If your limits are 15 minutes and 40 minutes, there is no meaningful difference between the drive taking you 16 minutes and 39 minutes! You can validate the data points are “common causes” but beyond that do not tamper with the system based on data points that are within the control limits! Do not create audit sheets or additional paperwork to try to mitigate this variation or “inspect in” a higher level of quality than the process can provide. Focus on the process itself to change the control limits.

However, if there is data OUTSIDE the control limits (e.g. a 50 minute drive), you should look at each of those data points to determine if (a) your limits are incorrect or (b) there is a “special cause” for that data point. Maybe a lane of traffic was blocked that day, or there was an accident. You can create workarounds and otherwise individually address special causes.

If you are unhappy with the control limits for your process, you have to look at the process itself. You can try to (1) tighten the upper and lower limits or (2) move the average upwards or downwards. You do this by looking at the process itself rather than specific data points.

Short version of this section:

  • Identify “common causes” vs. “special causes” for process variation
  • For common causes: as long as your control limits are good, ignore specific data points. Look at the process itself to narrow the control limits or to increase/decrease the average.
  • For special causes: look at the individual data points and address them uniquely. You could ignore them, or create workarounds, or otherwise manage them individually.

Other take-aways

  • Deming is very, very focused on constancy of purpose and a long-term view. (This reminds me of the “hedgehog principle” in Good to Great.)
  • Not everything can be measured, and that’s OK. Training is valuable, but it’s difficult/impossible to quantify the value of training to an organization.
  • When measuring, it’s just as important to define what you are measuring. If you’re measuring calls to the Help Desk, do you include… calls where people hang up in the middle? calls that take 10 seconds to answer? calls from salespeople? one call that talks about 3 different issues? a follow-up call on an existing incident?
  • Plan before doing, and invest in planning. I was reminded of iterative development at several points.
  • You need outside knowledge to change a system. Maybe from us! 🙂 Otherwise the system will continue to reinforce itself.


2 thoughts on “Reflection on the book “The New Economics” by Dr. Deming

  1. Deming’s understanding that although measurements are important, that not everything that is important can be measured, is huge. The contemporary belief that “if it can’t be measured, it can’t be improved” is inconsistent Deming’s “System of Profound Knowledge”.

    1. I recently learned about “Goodhart’s Law”–“When a measure becomes a target, it ceases to be a good measure.”

      I think measurements are really tempting to people because they make a complex system simple: if we get this number to go from here to here, we will be happy. I have observed a strong tendency to oversimplify complex problems, and measurement can be a part of that.

      Sure, there is a place for measurements, but to use a Zen metaphor they are a “finger pointing to the moon” not the moon itself.

      –John B

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